The buying problem is solvable, but not by brand recognition or product page screenshots. The decision rule is the certification mark on the unit, and the verification has to happen at three points: before purchase, on arrival, and on devices already installed.
Before purchase, work the listing carefully. Health Canada's general consumer guide, Keep safety in mind when shopping online, recommends checking the Recalls and Safety Alerts database for the product, confirming whether the seller operates in Canada, and looking for a recognized Canadian electrical approval mark on plug-in products. For smoke and CO alarms specifically, the listing should explicitly identify the certification body — CSA, cUL, ULC, or cETL — and ideally show that mark on a clear product photo of the device body, not just the packaging.
On arrival, do a physical check. Look on the back of the unit for the same certification mark that was promised in the listing. The mark should be permanent — printed, stamped, or embossed onto the device housing. A sticker that peels off, a mark only on a removable label, or a mark only on the box does not meet Health Canada's expectations.
On devices already installed, the same check applies. Pull the alarm down (most plug-in models slide off the outlet, and most ceiling units rotate to release), turn it over, and look for one of the four recognized certification marks. If it is missing, Health Canada's standing guidance is to replace the device with one that bears a mark and to dispose of the uncertified unit according to local electronic waste rules.